When climate Action meets efficiency along the wine operation

Climate Change rapidly is altering wine as we know it and it is disrupting Supply Chain and Logistics for the Wine Industry.

Business leaders in the Wine Industry in the process of adjusting to the new normal are trying to balance Environmental Sustainability and Profits. It seems that for the average Grape Grower or Winery, investments for renewable energy, advanced production technologies or alternative materials (packaging, shipping, etc) may appear harder to justify in an environment when many are attempting to survive in a precarious global economy.

It might be appropriate at this time, to accept the complexity and reality of Climate Action for everyone in the Wine Industry including Grape Growers, Wineries, Importers, Exporters, Distributors, Retailers and the Wine Consumer. This reality requires a new paradigm for the Wine Business and the engagement of all stakeholders.

The Wine Industry usually addresses an emergency by focusing on specific and concrete actions to adapt and/or mitigate the crisis. The immediately is a focus to implement alternative viticulture techniques, allow planting of previously prohibited varieties of Vitis Vinifera, reviewing but not necessarily accepting packaging options, water use, and energy waste, etc.

However, many of these solutions only fix the problems caused by Climate Change for the short term. In order to make significant changes that will impact for the long term in the positive, Operations Executives must take a broader look at the overall Supply Chain and Logistics issues.

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  • Marta Mendonça – The Porto Protocol

 

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Porto Protocol

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