Prof. Dr. Simone Loose has led the Institute for Wine and Beverage Business at Geisenheim University since 2015. With a background in economics, she has conducted research in consumer behavior, wine marketing, and market research methods in Germany, Australia, and Denmark. She has held academic positions at the University of South Australia and Aarhus University and is an Adjunct Senior Research Associate at the Ehrenberg-Bass Institute. A recognized expert, she has published extensively on wine and food marketing.
