Sarah Abbott is an expert in wine marketing and communication. A Master of Wine with over 20 years of experience, she is known for her dynamic and insightful approach to industry discussions. As founder of Swirl Wine Group, Sarah helps wine regions and producers build compelling narratives and market presence. She is also a leading advocate for Old Vines, co-founding The Old Vine Conference to highlight their cultural, environmental, and economic significance. Her work connects heritage vineyards with modern wine markets and sustainability initiatives.
