Great Wine Capitals Global Network and The Porto Protocol Foundation announce a collaboration to promote the role of wine regions in the sustainable evolution of the wine industry.
January 19, 2021
Great Wine Capitals Global Network and The Porto Protocol Foundation are pleased to announce they have sealed a cooperative partnership.
The alliance between these two organizations is a natural one as both ultimately seek to preserve for generations to come a sustainable wine world. It also derives from the common belief that accomplishing this long-term vision requires a new approach, grounded on sustainability principles and the ultimate need for all stakeholders to respond collectively and promptly to climate change.
The spirit that underpins the activities of these institutions is based on the belief that cooperation and a strong global network will create an easy framework for cooperation.
Among other initiatives that will arise from this cooperation, both organizations will seek to jointly search, promote, and share sustainable practices in wine tourisms around the world.
Jacques Faurens, President of Great Wine Capitals, said: “The wine tourism industry is deeply concerned by sustainability and our organization is promoting sustainable practices; our wine regions are linked and connected to the land and landscapes and biodiversity awareness and environment protection are part of the message conveyed when welcoming visitors. Our partnership with the Porto Protocol will ensure that we inspire the wine tourism players and support them with viable solutions.”
Adrian Bridge, Executive Director of The Porto Protocol Foundation and The Fladgate Partnership said: “This Partnership is of great value for Porto Protocol as it enables us to widen the scope of our work, our message and to reinforce further the search for collaborative sharing along the wine value chain around the world, most importantly it links wine tourism which has a strong future but needs to be developed in a sustainable way. This allows for a cohesive and comprehensive presentation of all aspects of the wine industry encountered by customers.”
ABOUT GREAT WINE CAPITALS
Founded in 1999, the Great Wine Capitals Global Network is an alliance of eleven internationally renowned cities and wine regions – Adelaide | South Australia (Australia); Bilbao | Rioja (Spain), Bordeaux (France); Cape Town | Cape Winelands (South Africa); Lausanne (Switzerland), Mainz | Rheinhessen (Germany), Mendoza (Argentina), Porto (Portugal), San Francisco | Napa Valley (USA), Valparaiso | Casablanca Valley (Chile) and Verona (Italy). These cities and wine regions share a key economic and cultural asset: their internationally renowned wine regions.
It is the only network encompassing the so-called “Old” and “New” worlds of wine and has developed and introduced several initiatives, notably the ‘Best Of Wine Tourism’ awards. These awards serve as an industry benchmark for excellence and recognize leading wineries and wine-tourism related businesses within each Great Wine Capital that have distinguished themselves in areas such as innovation, service and sustainable practices.
For more information visit http://www.greatwinecapitals.com
