Owner of Reyes Wine Group and Master of Wine
A first-generation American, Martin has held influential roles in many sectors of the industry, including director, importer, educator, tasting judge, and award-winning producer & writer. He has directed national club programs for The New York Times, Food & Wine Magazine and was named one of Wine Enthusiast’s Top Forty under Forty Tastemakers in 2015. He became GM/Winemaker in 2016 for Sonoma-based Peter Paul Wines, a role he continues to this day.
In 2018, Martin founded Reyes Wine Group LLC, a multidisciplinary trade consultancy. Recently, his company has sharpened its focus in the sustainability space, with climate and scenario forecasting tools, B-Corp, True Zero Waste, and GHG Certification support. He co-wrote the winning Sustainability Heroes article for Jancis Robinson’s 2020 Writing Competition and authored a review of the Response to the Climate Crisis for The Napa Valley Viticultural Society. Martin is also Co-President of Wine Unify, which empowers people of color in wine through education funding and mentorship. During his spare time, Martin attempts to become fluent in a fifth language, and unfortunately for his family and dinner guests, is an avid purveyor of dad humor. He also happens to be the first Master of Wine of Mexican descent in the world.